Wratislavia Cantans
Business in Culture. Culture in Business. A Debate
5:00 PM
NFM, Red Hall
NFM, Red Hall
plac Wolności 1, 50-071 Wrocław

 During the debate, the most important subjects concerning the future of Wrocław's business environment will be discussed, i.e. the development of cultural organizations in the context of their economic environment and synergy in three areas: culture, local government and business. Furthermore, the following topics will be discussed: the responsibility of business for local culture, the role of mentors and patrons, and good examples of business activities for the development of culture in the context of the CSR concept. Art is aimed at satisfying people’s higher needs, improving the quality of life, and even solving social problems. As it is possible to characterize who participates in culture, dedicated marketing tools have been created, thanks to which reaching the target audience, encouraging them to get acquainted with the offer, and even persuading them to use it, becomes easier. At the same time, sponsorship is an increasingly popular method of obtaining funds by cultural institutions, not only in Poland, but also in the world. On this basis, both the arts and business can build a common narrative. Moreover, among entrepreneurs, one of the alternative forms of securing capital against inflation or devaluation is investing in works of art. For growing numbers of people, in addition to investment goals, emotional value and the quality of experience is an equally important aspect. In the case of the music sector, an alternative form of investment can be investing in musical instruments.

The conference will be attended by:

  • Andrzej Kosendiak – Director, National Forum of Music
  • Gintautas Kėvišas - Lithuanian pianist, cultural and politician activist, Minister of Culture from 2000–2001, Director of the Lithuanian National Opera and Ballet Theatre in Vilnius since 2002, activist of national and international arts organizations
  • Maciej Kaczmarski – owner, Kaczmarski Group
  • Piotr Krupa - President of the Board of KRUK, initiator of the Krupa Gallery
  • Barbara Pokorny - Managing Director, Euroimpex

The conference will be chaired by Prof Andrzej Kaleta, Rector of the University of Economics in Wrocław.

Contact: klaudia.iwanek@nfm.wroclaw.pl , +48 728 447 055

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